About us

More than just a consultancy - we're your innovation partners. We started with a simple belief: great ideas deserve great execution. We guide businesses through the evolving world of product development, combining creativity and strategic insight to help you achieve what's possible.

Our story

We turn uncertainty into opportunity through rapid experimentation. Great products aren't built—they're discovered through strategic validation.

With a decade of product expertise, we don't just advise—we roll up our sleeves and work alongside your team. Our rapid experimentation framework validates ideas in weeks, not months, eliminating costly missteps and accelerating success.

From ambitious startups to Fortune 500 innovators, we've helped teams kill bad ideas fast and double down on winners. We combine startup speed with veteran precision to reduce risk and maximise your innovation investment.

Our team

Director

Gwendolyn Ong

Gwen is a master of turning ideas into impact. With dozens of successful product launches under her belt, she brings a rare combination of startup agility and enterprise expertise to every challenge. As co-founder of Cultivate and mentor to rising innovators, she loves helping teams move faster, think bigger, and unlock their innovation potential through rapid experimentation.

Director

Daniel Sterry

Daniel is a visionary who sees the patterns others miss. With expertise spanning product strategy, engineering and design, he brings uncommon depth to innovation challenges. As co-founder of Cultivate, he helps teams navigate the intersection of emerging technology and market needs. His talent for bridging technical innovation with market opportunity has helped organisations create products that define their categories and shape their industries.

Our values

Director
Bold Imagination

We value the power of working together. We build deep relationships with our clients and collaborators based on mutual trust and respect.

Collaboration
Stronger Together

We value the power of working together. We build deep relationships with our clients and collaborators based on mutual trust and respect.

Empowerment
Equipping for Success

We value the power of working together. We build deep relationships with our clients and collaborators based on mutual trust and respect.

Resilience
Growing Through Challenges

We value the power of working together. We build deep relationships with our clients and collaborators based on mutua

Quality
Bold Imagination

We are committed to delivering exceptional quality, never compromising on the high standards we set for our work.

AdventurE
Curiousity and Fun

We value the power of working together. We build deep relationships with our clients and collaborators based on mutual trust and respect.

How we can work together

Join the ranks of innovators who choose to stand out. Let's make your next move your best move.

Ignite
Ignite & Empower
Spark innovation, empower action. Dive into workshops and advisory that unlock creativity and set your direction. It's about lighting the first spark that leads to breakthroughs.
Strategise
Plan & Strategise
Vision meets velocity. We help sketch your journey, turning abstract ideas into clear, actionable paths. It's strategy designed for movement, pushing you from concept to clarity.
EXECUTE
Craft & Cultivate
From blueprint to reality. We're with you in the trenches, turning strategic plans into pragmatic experimentation. It's about crafting solutions and cultivating growth, step by solid step.