About us
More than just a consultancy - we're your innovation partners. We started with a simple belief: great ideas deserve great execution. We guide businesses through the evolving world of product development, combining creativity and strategic insight to help you achieve what's possible.
Our story
We turn uncertainty into opportunity through rapid experimentation. Great products aren't built—they're discovered through strategic validation.
With a decade of product expertise, we don't just advise—we roll up our sleeves and work alongside your team. Our rapid experimentation framework validates ideas in weeks, not months, eliminating costly missteps and accelerating success.
From ambitious startups to Fortune 500 innovators, we've helped teams kill bad ideas fast and double down on winners. We combine startup speed with veteran precision to reduce risk and maximise your innovation investment.
Our team
Gwendolyn Ong
Gwen is a master of turning ideas into impact. With dozens of successful product launches under her belt, she brings a rare combination of startup agility and enterprise expertise to every challenge. As co-founder of Cultivate and mentor to rising innovators, she loves helping teams move faster, think bigger, and unlock their innovation potential through rapid experimentation.
Daniel Sterry
Daniel is a visionary who sees the patterns others miss. With expertise spanning product strategy, engineering and design, he brings uncommon depth to innovation challenges. As co-founder of Cultivate, he helps teams navigate the intersection of emerging technology and market needs. His talent for bridging technical innovation with market opportunity has helped organisations create products that define their categories and shape their industries.
How we can work together
Join the ranks of innovators who choose to stand out. Let's make your next move your best move.
Ignite & Empower
Plan & Strategise
Craft & Cultivate
